THE BIG IDEA: Today`s article is about your big idea – a shared vision that can reinvigorate your business with passion, innovation and destiny. “Just because you have a vision and decide to build it doesn`t mean the rest will follow,” Gravina said. “While you may have an original, revolutionary or out-of-the-time idea, there should be a real and solid market opportunity to ensure its success. Every new business case or business must have a viable market that you believe you can sell now – not theoretically or on the premise that there is a future for that market. “If you have a potentially great business idea, stop talking and start writing. Talking about an idea before doing an initial treatment on paper fools our brain into believing that we are actually making progress. Example: Look at Facebook. Facebook is what it is because it has helped people create a sense of community (both through inclusion and exclusion) with its friend requests and likes. A vision is dynamic.
If your business is driven by learning and innovation, the vision will likely change or be refined over time. It turns out there are things you can do to align yourself with those big, unique million-dollar ideas. Be careful who you share your first ideas with. There are many people who can analyze and criticize, but it is not useful at this stage. You want to be as open as possible in the first part of the creative process. It`s also a time when fear and doubt resurface, and it`s important to be surrounded by cheerleaders when exploring a new idea for the first time. Now think about how you relate to your own customer base. Is it possible that your message has been watered down? Can you focus on serving a particular group instead of trying to appeal to the masses? The test of how a great idea is received and translated across all channels is whether the link between the idea and the connection to the brand and the proposed implementation can be distilled clearly and concisely on a single page: can the idea change attitudes, beliefs and behaviors? Opening up new ways of seeing and thinking? Changing the course of customers, markets and businesses and being a “game changer” on a large scale? If so, then it`s a big idea and the transformation it causes should have an impact on the market (customers, prospects, competitors, influencers) but also on your company and its employees. Accelerate your results with this toolkit of 7 resources Understanding the reason for starting your organization is a great way to get to the heart of your big idea. If your organization has changed over time (like us), it can be helpful to find out the reasons for your development. There are a lot of ideas going around. Don`t panic.
You won`t “miss the boat” if you don`t act now. It`s just fear and scarcity. Yes, sometimes there is an immediate market need or competitive dynamics that require quick action, but if you miss an opportunity, there is much more. Discover YOUR BIG IDEA + earn real income by serving others = business and lifestyle you`ve always wanted (freedom!) belVita`s challenge was to create meaningful awareness, engagement and testing in a crowded market, and so the mission was most likely to develop a big, differentiated idea that went against all other brands. That is, the morning was something to survive and pass. A brand can be contagious, and that`s a good thing. But one idea becomes even more powerful when it spreads to others. Whether you call it “viral” or “buzzworthy,” big ideas force people to tell others about it. “An idea is just an idea until you have a paying customer,” Schroter added. “Anyone can discredit a simple idea, but no one can discredit paying customers.” Well, that`s exactly the attitude to avoid.
Could, would be, should be about a company that already exists won`t get you very far. What gets you somewhere is thinking about the possibilities that still exist. While we can`t give you a billion-dollar idea as part of an article (trust me, we`d put that beauty on the market now if we had it), we can give you some tips for thinking like an entrepreneur and finding the next big thing. Whatever you call it, your One Big Idea is essential to help your audience understand the value of your brand, organization, products, or services. It can be creative or simple, but it needs to be conveyed clearly: According to Mike McGee, entrepreneur and co-founder of The Starter League web design school — which was acquired by Fullstack Academy — he believes the best business ideas solve a problem one way or another. The goal is to develop an idea that is connected and integrated with all other relevant channels, rather than a series of separate executions that have a weak relationship with each other.